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  • About
    • Who We Are
    • Partners
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  • Community Involvement
    • Lift The Weight Campaign
  • Contestants
    • Lochie Carey
    • Former Title Holders
  • Contact
  • More
    • Home
    • About
      • Who We Are
      • Partners
      • Gallery
    • Community Involvement
      • Lift The Weight Campaign
    • Contestants
      • Lochie Carey
      • Former Title Holders
    • Contact
  • Home
  • About
    • Who We Are
    • Partners
    • Gallery
  • Community Involvement
    • Lift The Weight Campaign
  • Contestants
    • Lochie Carey
    • Former Title Holders
  • Contact

LIFT THE WEIGHT CAMPAIGN

Initiative by Lochie Carey

Championing Men’s Mental Health Through Personal Experience and Advocacy

Lochie Carey (born 20 December 1998 in Melbourne, Victoria, Australia) is more than just a celebrated model, actor, event producer, and videographer—he is also a dedicated mental health advocate. Lochie’s rise to fame, including his victory at Manhunt International 2022 in Manila, Philippines, and his upcoming participation in Mr World 2024, has given him a powerful platform to address issues that are deeply personal to him: the mental health challenges faced by men today.

A Personal Connection to Men’s Mental Health

While Lochie has achieved remarkable success in the public eye, his journey has also been marked by personal challenges. His experiences within the competitive industries of modelling and entertainment have given him unique insight into the pressures men face—particularly the expectations to stay strong, composed, and silent about their struggles. Lochie openly acknowledges the emotional weight that comes with balancing career, self-image, and personal identity, and he believes that conversations around mental well-being are crucial. By using his platform to promote authenticity and emotional openness, Lochie encourages men to embrace vulnerability as a sign of strength. He emphasises that mental health struggles are not a weakness and that seeking help is both necessary and brave.

Mindful Advocacy: A Holistic Approach

Lochie’s advocacy is built around the idea that mental well-being requires a balanced approach, drawing from his personal interests and lifestyle. He promotes:

  • Physical fitness: Lochie highlights how regular exercise is not just a way to maintain physical health but also a tool to manage stress, improve mood, and build resilience.
  • Creative outlets: As a video editor and event producer, Lochie knows the therapeutic value of expressing oneself through creative pursuits. He encourages others to explore similar avenues to channel their thoughts and emotions.
  • Mindfulness practices: Lochie incorporates meditation and self-reflection into his routine, promoting mental clarity and emotional regulation.

These practices are key pillars of his advocacy, forming the foundation of his message to men: It’s okay to struggle, and there are practical ways to build mental resilience.

THE "HEADSTRONG PROJECT"

In alignment with his personal values, Lochie launched the “HeadStrong Project”, a campaign designed to break the stigma surrounding men's mental health and empower men to take proactive steps toward emotional well-being.


The HeadStrong Project is an interactive advocacy initiative focused on three core elements: Awareness, Action, and Community.

AWARENESS

AWARENESS

AWARENESS

Promoting open conversations through interviews, social media challenges, and live events that encourage men to share their stories and experiences with mental health.

ACTION

AWARENESS

AWARENESS

Offering resources such as fitness programs, guided meditations, and creative workshops designed to support mental wellness.

COMMUNITY

AWARENESS

COMMUNITY

Building a network of men who support each other through regular “check-in” events, encouraging friendships and accountability.

PROJECT HIGHLIGHTS

  • #HeadStrongChallenge: A social media movement where participants post photos or videos sharing how they manage their mental health, tagged with encouraging messages.
  • Workshops and Talks: Lochie plans to partner with mental health professionals to host workshops on emotional resilience and stress management, targeted at schools, gyms, and workplaces.
  • Fitness for the Mind & Body Events: Group fitness sessions combined with mental health discussions, designed to connect the benefits of physical activity with emotional well-being.
  • The Check-In Initiative: Encouraging men to schedule regular check-ins with friends or family, creating a culture of support and accountability.
  • Collaboration with National Mental Health Organisations: The campaign encourages organisations like Beyond Blue, MensLine Australia, and Lifeline Australia to promote access to mental health resources and support services.

IMACT AND GLOBAL REACH

Lochie’s involvement in Mr World 2024 provides an international stage to further amplify his message. Through the HeadStrong Project, Lochie is committed to reaching men across all backgrounds and cultures, demonstrating that mental health challenges are universal and support is available. His campaign also highlights the importance of intersectionality, ensuring that men from marginalised communities feel seen and heard in the conversation.


With his growing social media following, public appearances, and collaborations with mental health organisations, Lochie is building a lasting legacy of advocacy that extends far beyond competitions and titles. He envisions a future where all men feel empowered to talk about their mental health without fear or shame and have access to the tools they need to thrive.

RESOURCES

FOLLOW THE JOURNEY

GET INVOLVED

For those seeking immediate support, Lochie encourages reaching out to these services:

Lifeline Australia: 13 11 14

Beyond Blue: 1300 22 4636

MensLine Australia: 1300 78 99 78

13 YARN (13 92 76)

GET INVOLVED

FOLLOW THE JOURNEY

GET INVOLVED

Whether it’s by joining the #HeadStrongChallenge, attending an event, or simply checking in on a friend, everyone can contribute to creating a world where mental health is prioritised.

FOLLOW THE JOURNEY

FOLLOW THE JOURNEY

FOLLOW THE JOURNEY

Lochie’s success is not just about titles—it’s about the positive change he inspires. Join him as he prepares for Mr World 2024 and continues his mission to promote mental well-being.

Instagram: @lochie_carey

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LIFT THE WEIGHT CAMPAIGN

In alignment with his personal values, Lochie launched the “HeadStrong Project”, a campaign designed to break the stigma surrounding men's mental health and empower men to take proactive steps toward emotional well-being.

Learn more